Skip to main content

Video: How to Grow Strategic Accounts

Growing accounts

young male and female account rep reviewing their strategic account plans to make sure they're making the most of changes in their customer's business

Share on LinkedInShare on TwitterShare on Facebook

Strategic account planning requires an agile approach in which customer changes become part of the process.

In these two videos, we show how Richardson’s Prosperous Account Strategy offers sellers a structured way to do exactly that.

Watch the First, watch how our interactive tool guides sellers through a repeatable process that enables them to expand business with existing accounts, close opportunities faster while reducing acquisition costs, and focus on the accounts with the greatest opportunity.

In this second video, learn how the programme teaches account reps how to strategically find and access the white space in their current accounts.

Share on LinkedInShare on TwitterShare on Facebook

Resources You Might Be Interested In

Brief: CEO Insights - A Look Ahead to 2024

Richardson CEO, John Elsey, outlines the six selling trends developing for 2024 and how your sales team can get ahead of them.

Brief, Article

Article: Three Ways to Sharpen Your Negotiation Skills as Customers Seek Lower Pricing

Learn the three skills needed to successfully negotiate during a sale without conceding on price.


banner with the webinar title and a broken bridge in the background showing how revtech and sales training bridge gaps in sales performance

Webinar Recording: Connecting Revenue Technology and Selling Motions to Find Gaps and Get Results

Watch this webinar to learn how integrating advanced analytics with sales training produces measurable improvement in key revenue metrics.

Video, Blog

Solutions You Might Be Interested In