Brief: Selling to the CFO
Sales performance improvement
What’s Inside
The vocabulary of finance is different from that of operations or IT. Sales professionals need to be prepared for this dialogue and make a compelling case to the CFO.
In Richardson Sales Performance’s brief, Selling to the CFO, we break down the three factors that sales professionals need to consider when talking to the CFO.
- How to use comparable results to legitimise the solution’s value
- How to address the CFO when ROI measurements don’t apply to the solution
- How to become an “insider” in the budgeting process
Resources You Might Be Interested In
Article: Selling to a Risk-Sensitive C-Suite
Learn the three steps needed to help the C-Suite pinpoint their most significant risks and provide the solutions to overcome them.
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Brief: Seven Steps to Bridge the Sales Enablement Gap
Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
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Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritise existing accounts by identifying priority accounts, analysing critical information, and developing a plan for creating new value.
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Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
