Brief: Selling to the CFO
Sales performance improvement
What’s Inside
The vocabulary of finance is different from that of operations or IT. Sales professionals need to be prepared for this dialogue and make a compelling case to the CFO.
In Richardson Sales Performance’s brief, Selling to the CFO, we break down the three factors that sales professionals need to consider when talking to the CFO.
- How to use comparable results to legitimise the solution’s value
- How to address the CFO when ROI measurements don’t apply to the solution
- How to become an “insider” in the budgeting process
Resources You Might Be Interested In
The Revenue Reset: Crucial Pivots for 2026 Success
In this white paper, Richardson and Alexander Group outline the approach your selling organization needs to adapt to in order to thrive in 2026.
White Paper
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
