With hundreds of responses, we’ve captured timely insights into how 2019 will unfold and how to address emerging challenges.
Our research reveals that:
- Nearly one-quarter of respondents cited creating value and insights for clients as a major anticipated challenge.
- 22% of respondents cited “building a case for change” as a top challenge and the key to building consensus.
- There is a growing sense of unpredictability and uncertainty in selling.
- There is a need for contextual agility in selling to adapt to complex buying factors and misaligned stakeholders.