Brief: The Science of Seller Personalized Learning

Sales capability development is fast, effective, and lasting when the experience is personalized and not a simple sheep dip approach.

Personalization gives sellers the competitive advantage that comes with developing the capabilities needed to impact in-pursuit opportunities immediately.

Here, we share the science of personalized learning and why it works. We show:

• The principle of consolidation and why it's critical to retaining new skills
• The concept of "situational interest" and why it drives engagement in learning
• The idea of context-aware content and why it makes learning practical