Brief: How Healthcare Reps Can Succeed as Industry Challenges Emerge
Challenges at institutional, industry, and individual levels are building in healthcare.
Overcoming each is possible for healthcare sales professionals if they are recognized early.
In our latest article, we explore how:
- Margin compression has made stakeholders even more cost-conscious
- Physician burnout has left sellers with no margin for error
- A patent cliff means that pricing negotiations are intensifying