Skip to main content

Brief: Building Clinical Selling Skills to Win the Healthcare Sale

Sales performance improvement

November 4, 2021Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Effective healthcare sales organizations are rethinking their communication strategy.

They are developing the clinical selling skills needed to position evidence-based solutions that win the healthcare sale.

In Richardson Sales Performance’s brief, Building Clinical Selling Skills to Win the Healthcare Sale, we offer three communication strategies that engage healthcare professionals the way they want to be engaged.

We show how to:

  • Apply a 3-point questioning strategy that reveals the customer’s deeper needs
  • Use the agile principle of efficiency in every conversation with the customer
  • Leverage clinical data to support the value of the solution

Complete the form to access this complimentary resource.

Resources You Might Be Interested In

group of stunt planes flying through the sky as a metaphor for a strong sales team being led by a strong sales leader who has built the right skills and processes to drive success.

White Paper: The Agile Sales Leader Playbook

Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.

White Paper

diverse group of young professionals sitting in front of a bold orange wall, looking at the camera representing the diverse, inclusionary, equitable workforce of today.

White Paper: How DE&I Principles are Becoming Part of Selling

Explore the importance of incorporating DE&I principles into your selling practices.

White Paper

a pie chart indicating that more charts are included in the resource

Brief: The State of Selling in Six Charts

Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team

Brief

Sales Training Solutions for Healthcare Sales Professionals