Skip to main content

Brief: Building Clinical Selling Skills to Win the Healthcare Sale

Sales performance improvement

November 4, 2021Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Effective healthcare sales organizations are rethinking their communication strategy.

They are developing the clinical selling skills needed to position evidence-based solutions that win the healthcare sale.

In Richardson Sales Performance’s brief, Building Clinical Selling Skills to Win the Healthcare Sale, we offer three communication strategies that engage healthcare professionals the way they want to be engaged.

We show how to:

  • Apply a 3-point questioning strategy that reveals the customer’s deeper needs
  • Use the agile principle of efficiency in every conversation with the customer
  • Leverage clinical data to support the value of the solution

Complete the form to access this complimentary resource.

view our privacy policy.

Resources You Might Be Interested In

group of stunt planes flying through the sky as a metaphor for a strong sales team being led by a strong sales leader who has built the right skills and processes to drive success.

White Paper: The Agile Sales Leader Playbook

Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.

White Paper

diverse group of young professionals sitting in front of a bold orange wall, looking at the camera representing the diverse, inclusionary, equitable workforce of today.

White Paper: How DE&I Principles are Becoming Part of Selling

Explore the importance of incorporating DE&I principles into your selling practices.

White Paper

a pie chart indicating that more charts are included in the resource

Brief: The State of Selling in Six Charts

Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team

Brief

View All

Sales Training Solutions for Healthcare Sales Professionals

  • evidence-based solution selling training for healthcare

    Evidence-Based Solution Selling® Training

    The Evidence-Based Solution Selling® (EBSS®) training program teaches your team to help their healthcare provider clients solve problems based on clinical evidence using a repeatable methodology, clinical selling skills, and tools to provide the customer experience that healthcare providers expect.

    Learn More: Evidence-Based Solution Selling® Training
  • agile sales training program

    Sprint Selling™ Training

    Sprint Selling™ balances the need for prescription and agility by arming sellers with a formula for success and the ability to execute it.

    Learn More: Sprint Selling™ Training
  • sprint selling training program information

    Sprint Prospecting Training

    The Sprint Prospecting training program equips your sales professionals with an agile approach to targeting, messaging, and engaging high-potential prospects to develop relationships and pursue new business opportunities with existing or new customers.

    Learn More: Sprint Prospecting Training
  • stylish african american salesman engaging a buyer off camera using solution messaging skills

    Solution Messaging Training

    Solution Messaging training helps marketing teams change their mindset from a product and feature-centric perspective to one that emphasizes the value of solutions for customers’ problems and critical business issues.

    Learn More: Solution Messaging Training