Programmes for Sales Leaders
Change starts at the top
Ensure true and effective change by including sales leadership training as part of your sales transformation initiative
Sales organisations focusing solely on change at the level of individual salespeople and frontline sales managers are not maximising their investment in a sales transformation. Incorporating training for sales leaders helps ensure your organisation’s success. Richardson's sales leader training programme content includes solutions for building capabilities in leading change, coaching, and sales management disciplines. Please contact us to discuss how to ensure the success of your investment in a sales transformation by including training for sales leadership.
Training for Sales Leaders
![agile sales coaching training program]()
Sprint Sales Coaching™ Training
Your sales managers need an agile approach that drives incremental growth for lasting change. Discover a sales coaching approach that promotes rapid and ongoing skill improvement in the field.
![female salesperson sitting at her office desk working hard to get to her next level of success because her manager has used the approach taught in the driving salesperson accountability training module to increase her sense of accountability.]()
Driving Salesperson Accountability
Learn about a training module for sales managers that teaches a four-part approach for increasing accountability in sellers.
![group of sales people gathered around a table looking at a free-standing white board engaged in a meeting lead by a sales leader who uses a structured and simple approach.]()
Leading Sales Team Meetings
This sales manager training module improves your leader's ability to run sales team meetings by using a structured approach focused on simplicity, recognition, and capabilities.
![group of sales professionals gathered around a table collaborating and inspiring each other to produce differentiated results because they are anchored in an intentional sales culture.]()
Strengthening Your Sales Culture
Learn about a training module for sales leadership that defines the key elements required to build a superior sales culture.
![male sales leader in a formal office setting having a difficult yet productive performance conversation with a seller using the framework outlined in the vital conversations manager training module.]()
Vital Conversations
Learn about a training module that arms sales leaders and managers with a five-part approach equipping them to navigate difficult performance conversations to ensure the vital messages are delivered effectively.
![female sales manager leading an insightful and productive sales coaching conversation with her sales rep]()
Leading World Class One-On-Ones
Arm your sales managers with a plan and process for making their one-on-one meetings add immediate value.
![female sales manager addressing a male sales reps individual needs after learning a framework for addressing the different members of her sales team differently.]()
Managing Different People Differently
Learn about a management training module that teaches sales managers a framework for recognising and addressing the numerous parts of each seller.
![female sales leader standing behind her male sales rep as a metaphor for her helping him tap into the intrinsic motivation that will drive him to be more successful.]()
Motivating Sales Professionals
Learn about a training module for sales managers that teaches them how to build intrinsic motivation in their sales team by connecting job characteristics to their unique drivers.
![a female sales manager provides coaching and feedback to her male seller after a sales call in the field.]()
Coaching in the Field
Explore a training programme that teaches sales managers how to provide coaching and feedback in real-time.
![sales funnel sales pipeline management training]()
Reviewing Pipelines
The Sales & Pipeline Management training module teaches your sales managers to more accurately predict revenue and close gaps in their team's pipelines.
![opportunity review training for sales professionals and sales managers]()
Reviewing Opportunities
Richardson Reviewing Opportunities module is a 4-hour training for sales managers that provides a consistent and structured approach to reviewing opportunities to ensure that opportunities are assessed and graded on facts, not feelings.
![LeadersLeadingChange Banner Change Management Leadership]()
Leaders Leading Change® Training
The Leaders Leading Change programme supports executives in their role as change sponsors, we offer a sales leadership training workshop tailored specifically to help them communicate and reinforce key behaviours and commitments associated with a sales transformation.
![young black female executive confidently thinking about how she can help her sales managers improve their coaching to drive performance for her organization]()
Coaching the Coach Training
This sales coaching programme for sales leaders helps you create a culture of ongoing development by building skills that empower you to effectively coach your sales managers. This programme instills a common process for all to support and use throughout the organisation in order to exponentially increase the impact of effective coaching.
Our Impact
12%5-12% Increase in Revenue
24%Improvement in skill efficiency
35%Increase in knowledge proficiency
900Global Clients
3.5M+Individuals Trained
The business impact we see after Richardson Sales Performance training is that we have account managers who can now address additional markets. And, for us, this is a good success because we really want to take market share in new markets.
Recommended Resources for Sales Leaders
17 Guiding Rules for Giving Developmental Feedback
Wondering how to give developmental feedback? Richardson Sales Performance offers developmental feedback examples to help support your team's growth..
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Sales Methodology vs Sales Process
Explore the difference between a sales process and a sales methodology and why understanding this distiction is critically important to your team's success.
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Evaluative vs. Developmental Feedback — Why Sales Leaders Must Understand the Difference
Understanding the difference between evaluative & developmental feedback is important, it can mean the difference between coaching & criticising!
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