Skip to main content
group of sales enablement leaders discussing their sales training curriculum needs

Connected Selling Curriculum

A broad, connected curriculum anchored in behavioural science

Richardson's Connected Selling Curriculum

The Connected Selling CurriculumTM is a collection of sales training programmes built to work together and build upon each other across roles and capabilities to drive a common language and clear approach for sales performance at scale.

Our sales training curriculum is underpinned by our firm belief that a sales professional’s ability to create a connected, insightful, engaging dialogue is the key to establishing trust and building long-term relationships.

Across our programmes, the connection is paramount: connection to oneself and your next level of sales excellence and a connection to your customers in a way that has meaning and value. It is through these connections that we translate skill into business value, better customer conversations into a competitive advantage, and a sales team that survives into one that thrives.

Sales Training Curriculum

sales training curriculum example for sales professionals

Sales Management Training Curriculum

grid showing the training content that makes up Richardson's sales management curriculum. The categories include content focused on building sales culture, leading sales people, driving performance, and coaching.

A Sales Training Curriculum Grounded in Behavioural Science

Grounded in behavioural science, our content has been re-imagined and re-tooled to address the needs of both modern buyers and salespeople.

Every Richardson Sales Performance sales training programme is customised so that selling best practises are taught in an exact replica of your organizations’ real selling situations. And because we’ve already taught key concepts prior to class, time is reserved for case studies, exercises, and role-plays that provide an immersive environment to practise and refine skills. Sales professionals leave class with a higher skill proficiency than a traditional approach, ready to use their new found skills in the field.

click here to contact richardson

Benefits Overview

The Connected Selling CurriculumTM provides:

  • Flexibility to train different roles across the organisation while achieving consistency and a common language among various groups, such as field sales, complex sales, inside sales, service, and managers
  • Interconnected skills across programmes, as well as transferable skills across different roles
  • Behavioural science to help navigate the modern buyer journey and drive more sales
  • The skills necessary to help organisations shape better customer conversations and create a competitive advantage
  • Sales and learning leaders’ options to leverage subscription access to the full curriculum of content
multigenerational sales force webinar

Brief: Multi-Role Sales Training Curriculum


Why Richardson Sales Performance

  • Blended Learning & VILT Available

  • Programs for Sellers, Managers, and Leadership

  • Training for All Levels of Experience

  • Focused Courses to Find, Win & Grow Business

Explore Related Articles

multigenerational sales force webinar

Brief: Multi-Role Sales Training Curriculum

Business complexity has given rise to equally complex business solutions. Therefore, sales leaders are learning they need an increasingly diverse curriculum to deliver the broad skill set needed to position different solutions. Here, we look at what sales leaders need to think about when considering a sales curriculum.


how to improve your win rate

Driving Win Rates With a Multi-Role Sales Curriculum

Discover the impact a multi-role sales curriculum drives for organisations and the best training programmes for each sales role within the organisation.


sales academy training curriculum

Building a Sales Academy Curriculum

A multi-year sales academy curriculum is a series of training programmes designed to engage the sales professional through various stages in their career.