Brief: The Risks of "Good Enough" Roleplay

Prospecting

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson

Published: September 10, 2026

What's Inside

Sellers need practice, and they need to do it without risking deals.

As many sales organisations turn to AI to simulate those conversations, they face a new challenge: differentiating effective AI roleplay from a well-produced illusion of progress.  

It’s one thing to rack up high scores on a roleplay platform. It’s another to build real skills.

Our brief, "The Risks of 'Good Enough' AI Roleplay," breaks down the four principles that separate AI roleplay that builds real capability from AI roleplay that paints the illusion of practice. 

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