Brief: The CRO's Competitive Advantage - Training When Others Retreat
Sales enablement
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: February 5, 2026
Last Updated: February 5, 2026
What's Inside
When the economy kicks up waves and the waters feel too choppy, it’s tempting to sit on the shore. But waiting out a complex market only prolongs challenges. The most effective CROs know this and invest in building capabilities when others hesitate.
First, because those who train now help sellers gain the critical capabilities needed to win in this specific environment. Second, their margin of competitive outperformance compounds because leaders who wait and see regress, giving those who act an even greater lead.
One thing is certain: the first-mover advantage will go to the CRO prepared to invest in sales training.
Learn more in our white paper, "The CRO’s Competitive Advantage."