Brief: The One-Word Strategy for Creating a Competitive Edge

Improving win rate

competitive selling edge

August 14, 2023

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

As companies grow they gain advantages that come with scale, namely lower costs and market penetration. However, in the reach for expansion something is lost, conscientiousness.

When you slow down and act conscientiously, it pays off. Why? Because conscientiousness keeps the customer at the center of all decisions. In this brief, we look at a simple strategy for creating a competitive edge.

We explore:

  • Research showing why conscientiousness leads to success in management roles
  • How to apply conscientiousness in every customer interaction and drive results
  • Why a conscientious approach doesn’t necessarily require more time
  • Why this approach shifts selling from transactional to collaborative

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era

Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.

Brochure Download

Cracking the Code: Selling AI When No One Knows How to Buy It

Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.

White Paper

White Paper: Is Selling Human Anymore?

In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.

White Paper

Solutions You Might Be Interested In