CEO Insights: Looking Ahead to 2025

Sales enablement

January 21, 2025

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What’s Inside

In our brief, "CEO Insights: Looking Ahead to 2025," Richardson and Challenger CEO, John Elsey, assesses the trends shaping our industry.

He outlines five trends sales leaders must embrace right now to achieve success in 2025. This year’s list includes the keys to unlocking AI to improve seller effectiveness, scaling personalised enablement, the changing role of Gen Z in B2B buying, and more.

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