Webinar Recording: Your Buyers Shouldn’t Be Your Practice Field — See AI Role Play in Action
Improving win rate
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: September 22, 2026
What's Inside
Sellers today are walking into customer conversations with less room for error than ever before — buyers arrive AI-informed, with preferences often already set. The margin for an underprepared seller has never been thinner.
In this 45-minute webinar hosted by Richardson, Chief Product Officer Kate Lewis and Atul Raghunathan, Co-founder and Chief Technology Officer of Hyperbound, make the case for giving sellers a safe, standards-based practice field before live opportunities are ever at risk. We unpack what effective role play actually requires: methodology-led scenarios, observable-behaviour scorecards, rigorous feedback, and a reinforcement loop that makes new skills stick. Then we bring it to life with a live demo — including a custom role play built around a real attendee’s world, so you can see exactly what readiness looks like in practice.