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Research: 2021 Healthcare Selling Challenges Study

Improving win rate

healthcare pesonas thm

12 April 2021Article

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What’s Inside

At Richardson Sales Performance, we asked sales professionals and managers to tell us what challenges they considered most pressing in 2021. We received responses from more than 700 individuals.

We then isolated the 187 responses that came from professionals within the healthcare industry.

In the 2021 Healthcare Selling Challenges Research Study, we share the details of these responses across six categories including virtual selling, account management, negotiations, active opportunities, competitors, and lingering uncertainty among customers.

In the report we share the number, what they mean, and how healthcare sales professionals can respond. We explore areas including: 

  • Gaining access in a virtual medium
  • Maintaining profitability amid intensified competition
  • Understanding the customer’s new priorities

Complete the form to access this complimentary resource.

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