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richardson sales performance chief sales officer - chris renda

Christopher Renda

Chief Sales Officer


Chris Renda is Richardson’s Chief Sales Officer; he is responsible for leading the North American sales team and our businesses in the Asia-Pacific region.


Chris has an educational background in economics and more than 25 years of sales leadership experience at companies including Cornerstone OnDemand, AchieveForum, and Ceridian.

What You Can Expect from Chris

Chris works to ensure each member of the sales team is committed to and capable of deeply understanding your business. This ensures our solutions deliver value, generate return on investment, and provide the buying experience you’ve come to expect from Richardson.

Get to Know Chris

One of the things our clients like most about working with the Richardson team is our people. That’s because we’re good at what we do, and we like to build real relationships that foster trust and ensure mutual success.

To give you more insight into what really makes Chris tick, we asked him 5 non-sales-related questions:

  1. Favourite recreational activity: I am an avid golfer for the time it enables me to spend outside for a few hours with friends and because it involves “gear”. 
  2. Favourite food: All things pasta but especially tagliatelle Bolognese.
  3. Very first job: As a child my first job was a paper route, but my first professional job was in Sales Operations which fueled my love for being a seller.
  4. If you weren’t in business, what would you be doing: I would be coaching football so that I could combine my love for the game with building capability.
  5. Least favorite household chore: I dislike all yard work, especially cutting the grass, and will always outsource that no matter how small the plot.

Chris’ Pick for the Top Capability Required for Sales Teams to Succeed Today

There is no single capability that drives success, but as a professional who knows the difference great communication skills have in the buying process, Chris recommends teams consider investing in Richardson’s Sprint Dialogues training.

“The Sprint Dialogues training programme is applicable for sellers at any level because it improves their ability to communicate with buyers and deeply understand their needs. This makes sales conversations more productive which results in a better solution across the board.”

Connect on LinkedIn

Find out even more about Chris or start a conversation with him by clicking here to connect on LinkedIn.