The business engaged Richardson for their ability to wrap proven practices in industry-specific scenarios that relate to the sellers. Sales professionals and their managers all attended a two-day Consultative Selling programme. The success of training encouraged the business to participate in Coaching for Sales Results, Consultative Negotiations, High-Impact Presentations, Expert Selling Collaborative Account Development, Strategic Prospecting and finally, Service to Sales. The efficacy of these programmes is evidenced by the business decision to permanently adopt the training as part of their sales certification process. Moreover, the universality of the programme’s core principles helped sellers ranging from such diverse locations as the South Pacific, South Africa and the U.S.