Richardson Sales Performance Launches Research Exploring Gaps Between L&D & Sales Alignment
Richardson Sales Performance and Training Industry, Inc. conducted a survey of 288 companies across more than 14 industries, which ranged in size from less than 100 to over 50,000 employees, to examine organizations’ approaches to identifying and developing the sales competencies that are most important to helping their sales teams be successful in today’s complex business landscape.
The research acts as a guide to help sales organizations and L&D professionals identify:
- The best combination of training modalities to effectively deliver content to their sales teams
- The most influential drivers of a successful sales competency strategy
- What sales competencies are the most important for their sales teams to master in order to be successful in their jobs
- What obstacles L&D departments face when rolling out sales training in their organizations
- Targeting buyers
- Prospecting opportunities
- Knowing the market
- Understanding customer needs
- Effective presentation skills
- Expanding current accounts
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