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The changing pharmaceutical industry is requiring more strategy from sales professionals. With more influencers and decisionmakers, it’s critical to understand how an approval flows through an organization. With this information, sales professionals can create a more sophisticated targeting approach linked to nuanced physician needs. A focus on patient outcomes and lower costs only underscores the need to articulate efficacy and value. Download the complimentary pharmaceutical sales training brochure to learn more about how Richardson's customized programs drive skill development and revenue for pharmaceutical sales organizations.