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Big Data: How Should You Approach A Customer With Sensitive Data?

The availability of information provides many opportunities for sales and marketing to analyze prospects and create needs that they might not even know they have. However, sales reps must approach the conversation in a way that does not make the customer feel exposed or exploited.

Join David DiStefano, President and CEO of Richardson, as he offers advice to sales reps about how to take valuable, but sensitive and present it to a client in a way that addresses their business challenges.

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