Sales Transformation:

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Sales Transformation: Advice to leaders to help them succeed in their roles. Research shows that a typical sales leader’s tenure is 18-24 months, limiting the time they have to create an efficient and aligned sales process that leverages the skills and personalities of the salespeople. In this video, David DiStefano, President and CEO of Richardson, offers advice to sales leaders about how to balance the “art of selling” and the “science of selling” in order to achieve success in the sales organization. 

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