Sales Skill and Talent Assessments

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Sales effectiveness

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Sales effectiveness system


"A leading Canadian bank realized that they were losing market share and had lost sight of the customer.  In connection with a bank-wide rebranding, Richardson was engaged by the bank to develop training that would improve the customer conversation.  The training became the primary vehicle for behavior change, and 17,000 personnel have since gone through Customer Conversations training. They moved from #5 to #1 in Net Promoter Score among Canadian Banks and increased wallet share by 12%." 

Do you have the right people in the right places, with the right sales processes, and can you coach against the right metrics?


Richardson’s talent management solutions encompass consulting, assessment, and measurement to help clients understand the abilities and weaknesses within their sales organizations so they can deliver results aligned with their business strategy and market promise. 


We work together to define key sales success drivers and focus on improving those few activities that matter most. We define your current state, ideal future state, and what it’s going to take to move the organization. We then help you define your change story and key metrics to measure.

Define Success Drivers

Our services to help define success drivers include the following. To learn more click on each link.

Define success drivers - check 1

Process Consulting

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Define success drivers - check 2

Lead Change

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Define success drivers - check 3

Benchmark Skills

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Define success drivers - check4

Assess Talent

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Define success drivers - check5

Sustainment Planning

  • Expectation Setting
  • Knowledge Retention
  • Skill Application
  • Supportive Systems
  • Relapse Prevention

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Click a link below to review other sections of the Sales Effectiveness System:

Sales Effectiveness System Define Key Success Drivers Develop your PeopleDrive Results