Richardson's Web-based Call Center Training Named as Finalist in the 2004 American Business Awards™

Richardson's Web-based Call Center Training Named as Finalist in the 2004 American Business Awards

Philadelphia, PA - April 22, 2004 - Richardson, a leading sales training and consulting firm, is honored to announce that its Web-based sales training program, Consultative Telephone Selling, has been named a finalist for Best New Product in the American Business Award's prestigious "Stevie Awards."

Hailed as "the business world's own Oscars" by the New York Post (September 22, 2002), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace.

Nicknamed the Stevies™ for the Greek word "crowned," winners will be announced during presentations on Monday, May 10, at the Sheraton New York Hotel & Towers in New York City. The ceremonies will be videocast live on the Internet and will be broadcast nationwide on radio by the Business TalkRadio Network.

The Richardson QuickSkill™: Consultative Telephone Selling program is a Web-based training program designed to help Sales Representatives maximize every sales opportunity, ensuring Reps they have the skills to engage customers, identify needs and persuasively position solutions, and close sales. The program focuses on inbound and outbound calls and is made up of six bite-sized, 20-minute, interactive courses covering the framework of a consultative telephone sale, from Opening through the Close.

Sales Representatives get intense individual coaching that keeps them actively involved and results in behavioral change. Reps work through realistic, product-neutral scenarios in which they face real-life challenges, apply the skills immediately, and receive feedback. 

Each QuickSkills course is made up of 3 integrated parts: 

20-minute completely interactive simulations to provide training flexibility and/or utilize down time

Up to 15 different reinforcement tools - about 1½ minutes each - for follow-up including role plays, performance support, and an eTrainer

An interactive Assessment Test and Individual Action Plan

"We were thrilled to be included as a finalist for Best New Product by the American Business Awards," says Linda Richardson, CEO of Richardson. "We believe in our QuickSkills product and have seen impressive productivity results with our clients. But this recognition by the American Business Awards is truly valued by all of us at Richardson. It speaks to the tremendous potential of quality eLearning in education and we are really appreciative for this honor."

More than 800 nominations from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best New Product or Service, and Best Support Staffer. Richardson will be competing in the Best New Products category.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie winners from among the Finalists. The Board includes business luminaries such as Rich Karlgaard, publisher of Forbes, Bruce Nelson, Chairman & CEO of Office Depot, marketing gurus Don Peppers and Martha Rogers, Anthony Robbins, Chairman & CEO of The Anthony Robbins Companies, Drew Schutte, publisher of Wired Magazine, Jeffrey Tarr, Chairman & CEO of Hoover's Inc., and Donald Trump, Chairman, President and CEO of The Trump Organization.

To learn more about Richardson, please contact us at