Richardson Partners with Bank Administration Institute (BAI)

Richardson Partners with Bank Administration Institute (BAI) to Launch Online Sales Training Solution for the Financial Services Industry 

Philadelphia, PA — April 1, 2009Richardson, a leading sales training and performance improvement firm, today announced a partnership with Bank Administration Institute (BAI), the leading provider of information and intelligence to the financial services industry, to launch a new Sales Performance System. The Sales Performance System is an online training resource designed to help community banks and credit unions improve the performance of their frontline personnel.

The foundation of the BAI Sales Performance System is Richardson’s eLearning, Richardson QuickSkills™, a series of award winning, online learning programs. Custom designed specifically for BAI, the Sales Performance System help tellers, personal bankers, and branch managers develop critically needed sales skills through a series of high-impact, self-paced simulations that present real-life challenges for participants to apply and practice the new skills. The Richardson QuickSkills™ courses include intensive online coaching and feedback to foster skill development while helping build confidence in participants to use the newly acquired sales skills in their daily work environment. The complete training system provides just-in-time support tools and planners as well as an interactive assessment test, feedback and scores, and a personal development plan.

Richardson’s eLearning QuickSkills rapid development platform recently was recognized with the distinguished 2008 Vendor Innovation award from Bersin & Associates Learning Leaders Program. This recognition honors innovative approaches that make training more efficient and effective. During the last 30 years, Richardson has trained more than three million professionals in the classroom and online and currently has 220,000 online learning users.

“By joining together, we can offer this unprecedented training to community banks and credit unions,” says David DiStefano, President and CEO of Richardson. “With BAI’s leadership position and knowledge of the financial services industry and our expertise in sales training platforms and skill development, we are setting a new standard for professional development.  Our partnership will enable financial institutions to effectively enhance sales behavior in their frontline staff and grow revenue dollars."

“With the current economic situation, there is a lot of money in motion right now,” says Paul Robert, Director of Business Development for BAI Learning & Development.  “This is a great opening for financial institutions to solidify relationships and gain wallet share.  The key is to maximize the service levels to both new and existing customers.  To accomplish this, all levels of frontline staff must be focused on enhancing the customer experience and driving new revenue through the door.  Otherwise, those revenue dollars will be going to some other bank, credit union, or financial institution.”

About Richardson

Richardson develops customized and comprehensive sales training and performance improvement solutions for sales, sales management, and customer service professionals that integrate with an organization’s business strategy, sales challenges, and overall vision to improve sales skills, increase performance, and drive results. The company’s 30-year dedication to changing the behaviors of sales professionals and innovation has made Richardson one of the largest global sales training and performance improvement providers today. Clients around the world choose Richardson for their “go beyond” approach and broad platform of customizable sales training and technology solutions. We deliver a comprehensive, end-to-end training platform that includes online diagnostics, fully customized live and online training programs, continuous coaching processes, reinforcement tools and techniques, and performance support applications. Richardson continues to be on the front line of sales training innovation in the development of leading edge solutions that help clients generate revenue faster and more cost-effective than ever before.

About BAI

BAI is the financial services industry’s partner for breakthrough information and intelligence needed to innovate and stay relevant in the evolving marketplace.  For more than 80 years, BAI has focused on advancing the industry by offering unbiased education and research.  BAI’s offerings are as diverse as the industry, and include premier events such as BAI Retail Delivery Conference & Expo, ground-breaking research and performance metrics, professional learning and development programs, and in-depth editorial coverage through BAI Banking Strategies.  Visit for more information.

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