Richardson's Best Practices in Sales Negotiations Skills

Philadelphia, PA—July 8, 2015 — Richardson, a leading global sales training and effectiveness solutions company, today announced that it has launched a new e-book, Best Practices in Sales Negotiations Skills.

The eBook, written by Richardson’s Senior Training Consultant, Kim Dean, highlights best practices you can use in everyday sales negotiations, tips to use when caught in a negotiation trap, and a step-by-step process that sales professionals can use to build more profitable customer relationships.

The author of the eBook, Kim Dean, facilitates highly interactive Richardson sales training workshops for sales and sales management professionals in a variety of industries. Kim integrates her real-life experiences into the facilitation of her interactive workshops to validate learning and challenge participants to improve their skills so that they can strengthen customer relationships and grow revenue.

By downloading the eBook, sales managers and sales representatives will gain insight into how to build more profitable customer relationships by improving sales negotiation skills. The eBook also outlines Richardson’s Negotiations best practices and Framework, which helps clients structure their sales dialogues with customers and configure negotiations step-by-step.

To Learn More About Richardson's Sales Training Solutions Contact Us at

The eBook can be downloaded by clicking here

 About Richardson

 Richardson ( is a global sales performance company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today’s complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results. 

About Consultative Negotiations

Richardson’s Consultative Negotiations Program provides the process, skills, and tools to negotiate win-win deals, strengthen long-term relationships, and avoid leaving money on the table. Participants learn a Negotiation Framework for structuring the dialogue from Preparation through the Close and increase skill at strategically seeing the negotiation through the eyes of the client as they Convert Demands to Needs and learn to probe more deeply to understand what is driving the client’s priorities and personal agenda. Once these needs are uncovered and understood, participants use Value Justification to create a win-win outcome by establishing their worth while avoiding concessions.