Centra and Richardson to Transform eLearning for Sales Professionals

Centra and Richardson to Transform eLearning for Sales Professionals

PHILADELPHIA, PA - January 24, 2002- Richardson, a leading provider of sales training and consulting, today announced that it has signed a partnership agreement with Centra (NASDAQ: CTRA), the leading global provider of business software solutions for eLearning and real-time collaboration.

This partnership will enable Richardson to supplement its instructor-led training and modular, interactive online Richardson QuickSkills curriculum with Web-based education programs via Centra’s synchronous eLearning applications. These blended learning solutions offer training alternatives, effective reinforcement, and access to Richardson’s proven performance development content in sales, sales management, strategy, negotiations, sales presentations, prospecting, and service training. Richardson trainers will use Centra’s online solutions to facilitate real-time training, one-on-one coaching sessions, refresher courses, and meetings to help participants apply new skills to their business and change behavior. In addition, sales managers, supported by Richardson’s new QuickSkills Leaders Guides, can also facilitate application meetings. Richardson also plans to utilize Centra’s technology to host Webcasts from its website that features a panel of Fortune 500 executives discussing hot issues in sales.

“Our relationship with Centra supports our strategy of creating innovative, client-focused sales solutions that transform knowledge into action rapidly,” said Linda Richardson, President and CEO of Richardson. “By blending our core seminars with live eLearning sessions, we can directly apply the sales concepts and skills to our clients’ businesses and provide individual and team coaching. We are bringing the highest quality, highest impact training to our client sites just-in-time and on demand."

“We see our partnership with Richardson as a win-win for sales organizations looking to immediately impact training initiatives," said Alan May, Vice President of Strategic Alliances at Centra. “Reduced travel costs and time out of the office, coupled with improved productivity, are immediate benefits that can be realized through implementation of programs that combine content from Richardson delivered through Centra’s eLearning infrastructure.”

About Richardson

Richardson is a leading sales training and consulting firm. We accelerate the productivity of sales organizations competing in changing markets. We utilize our comprehensive sales and sales management curriculum and our process for individual and team coaching to develop the process and critical skills sales organizations need to win. Richardson’s training and coaching successfully impacts every phase of our client’s sales cycle. Our comprehensive curriculum includes sales and sales management, strategy, negotiations, sales presentations, prospecting, and service training delivered though seminars, one-on-one and team coaching, and interactive eLearning. Leveraging 25 years of seminar and consulting experience, Richardson now offers Richardson QuickSkills as a flexible, interactive, high-impact eLearning alternative to our clients worldwide. The Richardson QuickSkills are powered by Docent Enterprise™ (NASDAQ: DCNT), an award-winning Learning Management System. For more information, visit www.richardson.com.

About Centra

Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats, and add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re-use it across the enterprise. Today hundreds of global organizations across every industry and market sector choose Centra, including ExxonMobil, Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, and Stanford University. Centra’s products are bolstered by a vital ecosystem of strategic partners, including PwC Consulting, Deloitte Consulting, EDS, KPMG iLS, Microsoft, Siebel, Cisco, and Oracle. Headquartered in Boston’s technology corridor, Centra has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.

Richardson Contact| 215-940-925 or info@richardson.com

Centra Contact
Ellen P. Slaby, Director of Public Relations