Selling the CEO: As Seen in Training Magazine


Perhaps the truest test of a salesperson’s talent is the dexterity to get a foot in the door. But when that door belongs to the CEO of a corporation, they really better know their stuff. Such was the task of Jeanne Smyth Roof, Vice President at First Union Wachovia Corp., whose role since late 2000 has been to drive the training for a major strategic initiative at the Charlotte, N.C.-based financial institution that would help Senior Relationship Managers bend the ears of the bigwigs.

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