Results Oriented: As Seen in Selling Power Magazine

How to achieve higher sales through a well-developed sales training effort

While companies spend millions of dollars every year on what’s commonly known as sales training, what sales managers are really purchasing is the potential to drive better results. They have decided that sales training has the potential to help the sales team achieve those results. Because sales training is all about results, we asked Linda Richardson how companies can most effectively select, measure and improve results. Here’s what she had to say:

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