Linda Richardson's Sales Letters: As Seen on

Sales Letters

- By Linda Richardson

Although e-mails have taken a front seat in business communications, the business letter remains an important communication medium for salespeople for more formal or complex situations. Also, since the business letter is used less frequently than even a year ago, writing a letter can be a way to differentiate yourself.One client puzzled me when he said he appreciated the handwritten note I sent. When I looked confused, he corrected himself by saying, “It was a real letter.”

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