Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Selling AI
What’s Inside
B2B buyers need an effective AI strategy (due date: yesterday), but struggle to evaluate and apply capabilities they don’t fully understand or connect them to business outcomes. Buying AI often feels ambiguous, risky, and harder to justify than traditional B2B purchases, even SaaS tech.
In this webinar, you’ll learn how to apply commercial teaching to reframe AI's role in driving outcomes. Your sellers will surface unseen risks and apply constructive tension to help buyers overcome fear and resistance.
Watch the recording for a session that equips your team with a practical playbook to sell AI with confidence, moving buyers from curiosity or skepticism to urgency, while positioning your company as a trusted guide in the AI economy.
Resources You Might Be Interested In
Brief: Selling AI in Manufacturing - Guiding Buyers Through the Fog of Uncertainty
Download the brief to learn how to prepare your sales team to sell AI in the manufacturing industry by leading buyers with confidence.
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Brief: Selling AI in Professional Services - Equipping Sales Leaders to Guide Clients Through Complexity
Download this brief to learn how to navigate selling AI in professional services.
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Brief: Selling AI in Pharmaceuticals - Building Confidence in an Industry Defined by Innovation
Download this brief to learn how to become a trusted advisor to sell AI in the pharmaceutical industry.
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