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Pivots made in 2020 are becoming permanent changes to selling in the healthcare industry.

Acclimating to this new setting means reinventing prospecting and access strategies in a way that adapts to the characteristics of virtual communication.

In our brief, Three Ways to Improve Virtual Selling Access in Healthcare with Better Prospecting, we look at the practices necessary for developing a virtual approach to prospecting in healthcare sales.

In the brief, we show how to:


  • Use concise messaging that respects the physician’s time
  • Deliver physician-relevant studies
  • Articulate the solution’s adaptability

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