White Paper: Selling with Data and Storytelling
Improving win rate
![storytelling data white paper](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt54b10b96b552e505%2F6160b6227dcd7331e495fea4%2Fstorytelling-data-white-paper-1.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=414&s=5c5bc3c8d192223ce9af701a4219e527)
What’s Inside
Sales professionals can leverage the skill of storytelling to compel a customer to buy.In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote it. Specifically:
- The importance of “right-sizing” data for clear, concise messaging
- The three factors that drive persuasion when using data
- How using “preattentive attributes” draws customers’ attention to key takeaways
- The five-part structure for building stories that persuade