Brief: The State of Sales 2020
Sales performance improvement
What’s Inside
Becoming the voice of reason means first understanding the customer’s situation, then adapting in a way that addresses the specifics of their challenges.In the brief, The State of Sales, we look at data from hundreds of survey responses revealing the current selling climate and how effective sales professionals are responding.
We examine:
- How customer purchase evaluations have changed and how to respond
- How sales professionals have changed their approach in the last two months
- How the frequency of sales engagements is fluctuating and what it means
- How sales professionals are reassuring customers as uncertainty pervades the market
Resources You Might Be Interested In
Brief: Developing a Successful Prospecting Strategy Amid Uncertainty
Download this brief to discover how the best sellers overcome buyer hesitation in their prospecting strategies.
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Webinar: Navigating the Buyer Confidence Crisis
Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.
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Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
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Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
