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Effective marketing is tuned to the customer’s frequency. The problem: there are more frequencies than ever.

Sellers need a fast and effective way to match their message to what matters to the customer.

In Richardson Sales Performance’s brief, How to Align Sales Messaging to the Customer’s World, we share three key practices that any seller can start using now to get the customer’s attention.

We show how to:

  • Broadcast what is relevant to the customer by focusing on what is recent
  • Develop “future-focused” communication that clarifies what is on the horizon
  • Un-complicate the connection between the problem and the solution

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