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eBook: Win-Loss Reviews: Six Simple Steps for Better Sales Strategy Refinement and Execution

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Summary: Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve future sales strategy execution. When those pieces of information are aggregated, analyzed, and made available for all to use, the organization’s competitive position is greatly enhanced. You cannot plod along blindly without knowing what’s truly working and what isn’t. If there are things that are working well, leverage them and expand their use throughout your team. If there are things that are dragging you down, change them and strive for better results. But striking the pose of an ostrich — burying your head in the sand and ignoring reality — will get you nowhere fast. Follow the 6 simple steps outlined in this eBook to execute win-loss reviews that give you insight and direction into your sales strategy.

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