Brief: How to Engage a Different Kind of Buyer

Customer conversations

Our Perspective Buyer Behavior

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Sales professionals need new skills to engage an increasingly diverse set of customers. With more stakeholders come more definitions of success and individual ROI needs.  

Here, we review how sales professionals can engage different kinds of buyers.

In Richardson’s brief, “How to Engage a Different Kind of Buyer,” we look at:

  • How to build a stronger preparation strategy encompassing different customer needs
  • The steps necessary to gain face time with key stakeholders
  • Why it’s important to create a question funnel that clarifies customer challenges
  • How to prevent last-minute losses at the hands of unseen decision-makers

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brief: Timeline for Sales Transformation

In this brief, you'll learn how to prepare, implement, and sustain a sales training program

Brief

Brochure: Gong AI Smart Tracker Playbooks

Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.

Brochure Download

Brief: Earning Selling Buy-In for Sales Training

Learn three practical strategies to earn seller buy-in for sales training.

Brief

Solutions You Might Be Interested In