Brief: Focusing on Existing Customers as Buyer Uncertainty Rises
Inbound sales
![Up close camera lense signifying focusing on existing sales customers](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt7263efc80c99fff9%2F65f1e899f7910183eeef31c5%2Ffocusing-on-existing-customers-as-buyer-uncertainty-rises-brief.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=546&s=a27d1940f3c944f607761bb30c1f322f)
What’s Inside
Uncertainty has started to exhaust the buying team. Many are at their peak tolerance for risk.
As a result, sellers are seeing more hesitation among stakeholders who are in “wait-and-see” mode.
Sellers, however, can’t wait. They need a path forward. In our brief, Focusing on Existing Customers as Buyer Uncertainty Rises, we show how focusing on existing customers helps sellers:
- Get to the customer’s core needs faster
- Access power more efficiently
- Build consensus faster