Brief: Advancing the Sale By Being Assertive, Not Aggressive

Sales performance improvement

assertive sales

July 12, 2019

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Sales professionals need to assert a point of view to properly reframe the customer’s thinking. However, there is a fine line between being assertive and being aggressive.

In Richardson Sales Performance’s brief, Advancing the Sale by Being Assertive, Not Aggressive, we explore the four key ways effective sales professionals can more effectively assert a point of view without becoming aggressive in the sale. We discuss:

  • How normalizing discussions of risk reduces the customer’s anxiety
  • How reflection questions shape the customer’s perspective
  • How nontechnical, clear language aligns customers to the solution’s value
  • How to build trust through transparency

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era

Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.

Brochure Download

Cracking the Code: Selling AI When No One Knows How to Buy It

Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.

White Paper

White Paper: Is Selling Human Anymore?

In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.

White Paper

Solutions You Might Be Interested In