Building relationships with existing clients to transform them into strategic accounts is a crucial component of any sales strategy because selling to an existing account is much more profitable and predictable than trying to win new business.

Most B2B companies expect nearly three-quarters of their planned revenue and profits, will come from existing customers.

Strategic partners are also typically more receptive to exploring proposals for product enhancements and new services or solutions.

Download this white paper to discover best practices for managing and growing accounts with existing clients.