2024 Selling Challenges Research Study

Improving win rate

graphic with the name selling challenges research study

November 16, 2023

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

We heard from 1,000 sales professionals and managers about the challenges they anticipate in the coming year.

Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.

In our 2024 Selling Challenges Research Study, we reveal the responses we received to seven key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.

We show:

  • How to compete against the rise of lower-cost competitors
  • How to expand existing accounts even as the business cycle changes
  • How to navigate negotiations as businesses seek to reduce costs

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Brief: Selling AI in Manufacturing - Guiding Buyers Through the Fog of Uncertainty

Download the brief to learn how to prepare your sales team to sell AI in the manufacturing industry by leading buyers with confidence.

Brief

Brief: Selling AI in Professional Services - Equipping Sales Leaders to Guide Clients Through Complexity

Download this brief to learn how to navigate selling AI in professional services.

Brief

Brief: Selling AI in Pharmaceuticals - Building Confidence in an Industry Defined by Innovation

Download this brief to learn how to become a trusted advisor to sell AI in the pharmaceutical industry.

Brief

Solutions You Might Be Interested In