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In 2021, business leaders will need strategies that can withstand a setting of extremes.

Businesses have always faced the challenge of forming plans that can succeed within a range of economic conditions. What is different today is the fact that this range is much wider than it has been in recent history.

In Richardson Sales Performance’s latest brief, CEO Insights: A Look Ahead to 2021, CEO John Elsey explores the three changes that all sales organizations must consider to drive sustainable growth in a period of prolonged volatility.

Those changes include:


  •  Moving from a strategy of coping to capitalizing
  •  Building long-term plans that offer flexibility
  •  Developing agility by improving internal feedback

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