Brief: How to Win Large, Complex Deals with Greater Profitability and Predictability
Sales performance improvement
What’s Inside
Discover how to more effectively win complex sales deals by developing a deeper understanding of the changes in buyer behaviour that drive the modern customer decision-making process.
Download Richardson Sales Performance's brief, How to Win Large, Complex Deals with Greater Profitability and Predictability, to gain valuable insights.
We explore:- The three collaborative selling personae
- Why it's time to retire BANT as a qualification criteria
- Components of a successful collaboration plan
Resources You Might Be Interested In
The Revenue Reset: Crucial Pivots for 2026 Success
In this white paper, Richardson and Alexander Group outline the approach your selling organization needs to adapt to in order to thrive in 2026.
White Paper
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
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Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
