White Paper: Storytelling to Make a More Compelling Connection
Sales performance improvement
What’s Inside
Storytelling Matters
In the white paper, Storytelling For A More Compelling Connection, we examine why storytelling is such an effective way to communicate, connect, and, ultimately, compel customers.
In the white paper we reveal:
- Why Storytelling Matters
- How Effective Sales Professionals Use Stories
- What Makes a Compelling Story
We review the behavioural science underpinning the idea that stories effectively focus the customer’s attention where it’s needed most: the value of the solution.
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Webinar Recording: Linking Impactful Sales Training With Business Success - The Power of Learning ROI
Download a copy of our webinar where we explore how to measure ROI from your sales development teams.
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Download a copy of our webinar where we explore how to improve sales training sustainment by implementing a framework that drives reinforcement and sustains performance.
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Brief: Timeline for Sales Transformation
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