Skip to main content

Brief: Three Skills for Selling Disruptive Innovation

Customer conversations

how to sell disruptive innovation

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

In the right hands, disruptive solutions have the power to tap unseen markets.

In our brief, Three Skills for Selling Disruptive Innovation, we explain the three core skills needed to awaken customers to the power of a disruptive solution.

These skills will be central to success in the 21st century because disruptive solutions: 

  • Represent a winner-takes-all proposition for sales professionals
  • Are experiencing fast customer adoption in the wake of the pandemic
  • Connect to many parts of the customer’s business, creating white space opportunities

Share your email to access this complimentary resource.

View recent thought leadership

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


successful virtual selling

Brief: Gaining Virtual Access to Healthcare Professionals

Download the brief to learn how healthcare sales professionals can front-load their efforts so their first outreach sparks interest.


Solutions You Might Be Interested In