Richardson’s sales training effectiveness system is designed to define the selling skills critical to your organisation’s success and develop those skills through customised sales training.

Our sales effectiveness training also includes elements designed to support ongoing performance improvement through sustainment planning and measurement.

Customised Sales Effectiveness Training

Partnering with Richardson to execute a sales effectiveness training solution starts with the Richardson team learning about your organisation to identify the area’s where your sales force is strong, and where there are opportunities for performance improvement.

After identifying the behaviours and skills that drive revenue for your organisation we design a customised programme curriculum.

Customisation includes:

• Determining the right mix of training delivery modalities
• Establishing a timeline
• Developing a training programme to build the skills that will drive revenue for your organisation
• Implementing the training

Focusing on Sustainment

In Richardson’s sales effectiveness training programmes sustainment planning is also customised.

We offer sales coaching programs that can be delivered in tandem with your seller’s training to ensure your management team is equipped to reinforce the skills learned in training.

We also offer a suite of customisable tools your sales coaches and managers can use to facilitate an actionable and fact-based coaching dialogue.

Other sustainment offerings included in the sales effectiveness system are mobile reinforcement tools like Richardson QuickCheck and Accelerate that empower sellers to take ownership of their skill improvement following the training event.

Measuring The Effectiveness of Your Sales Training Programme

Finally, what gets measured gets improved. The sales effectiveness system has built-in measurement metrics that establish a baseline, track skill improvement, and monitor business to prove ROI of training and identify opportunities for further gain.

Our market-proven sales and coaching methodology combined with our active learning approach ensures your sales teams learn, master, and apply new behaviours when and where they matter most – in front of the buyer.

Get to know us and learn about how we help drive the world’s most inspiring sales organizations to their next level of excellence.