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Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.

They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organisations need to succeed today.

Some of the findings reveal that:

  • Sales training is more effective when it balances instructor-led training with digital learning
  • The most relevant skills for winning the sale are understanding customer needs and presenting effectively
  • Strong Sales Academies address different sales roles within a complex selling organisation
  • Sales professionals want ways to benchmark their performance against peers

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