Brief: How to Message-the-Moment and Capture the Lead’s Attention
Customer conversations
What’s Inside
Prospecting messaging works when it addresses the customer’s most current needs.
Why is this so difficult? Because the customer’s needs are changing fast. Sellers need to “message the moment.”
In Richardson Sales Performance’s brief, How to Message-the-Moment and Capture the Lead’s Attention, we show the agile three-step approach for creating compelling prospecting messaging that gets noticed.
We show how sellers can:
- Explore the customer’s approach to change management
- Understand the customer’s new economic and operational drivers
- Make the messaging clear and concise
Resources You Might Be Interested In
Brief: Timeline for Sales Transformation
In this brief, you'll learn how to prepare, implement, and sustain a sales training program
Brief
Brochure: Gong AI Smart Tracker Playbooks
Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.
Brochure Download
Brief: Earning Seller Buy-In for Sales Training
Learn three practical strategies to earn seller buy-in for sales training.
Brief
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
