Brief: How to Message-the-Moment and Capture the Lead’s Attention

Customer conversations

customer messaging for selling professionals

January 19, 2022

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Prospecting messaging works when it addresses the customer’s most current needs.

Why is this so difficult? Because the customer’s needs are changing fast. Sellers need to “message the moment.”

In Richardson Sales Performance’s brief, How to Message-the-Moment and Capture the Lead’s Attention, we show the agile three-step approach for creating compelling prospecting messaging that gets noticed.

We show how sellers can:

  • Explore the customer’s approach to change management
  • Understand the customer’s new economic and operational drivers
  • Make the messaging clear and concise

Share your email to access this complimentary resource.

Resources You Might Be Interested In

Webinar: A Framework to Sustain Sales Training

Download a copy of our webinar where we explore how to improve sales training sustainment by implementing a framework that drives reinforcement and sustains performance.

Video

Brief: Timeline for Sales Transformation

In this brief, you'll learn how to prepare, implement, and sustain a sales training program

Brief

Brochure: Gong AI Smart Tracker Playbooks

Learn how to scale your methodology efficiently and at scale with our Gong AI Smart Trackers.

Brochure Download

Solutions You Might Be Interested In