Brief: How to Engage a Different Kind of Buyer

Customer conversations

Our Perspective Buyer Behavior

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Sales professionals need new skills to engage an increasingly diverse set of customers. With more stakeholders come more definitions of success and individual ROI needs.  

Here, we review how sales professionals can engage different kinds of buyers.

In Richardson’s brief, “How to Engage a Different Kind of Buyer,” we look at:

  • How to build a stronger preparation strategy encompassing different customer needs
  • The steps necessary to gain face time with key stakeholders
  • Why it’s important to create a question funnel that clarifies customer challenges
  • How to prevent last-minute losses at the hands of unseen decision-makers

Share your email to access this complimentary resource.

Resources You Might Be Interested In

White Paper: Is Selling Human Anymore?

In this white paper, we discuss how to reimagine seller excellence in an AI-powered world.

White Paper

Brief: Four Elements to Reshape Channel Sales Success

In this brief, we reveal strategies for overcoming the challenges that partner account managers face in today's marketplace.

Brief

Brief: Three Negotiation Skills to Master for the Economy Ahead

Learn our three-part negotiation strategy needed to battle buyer commitment issues in an uncertain economy.

Brief

Solutions You Might Be Interested In