Webinar Recording: Sharpening the Axe - How Endress+Hauser Is Making Account Planning an Everyday Discipline

Many sales transformations start strong but lose momentum as day-to-day priorities take over. Endress+Hauser, a global leader in measurement and automation technology, is taking a different approach. In this webinar, Patrick Klein, who drives sales enablement across Endress+Hauser’s global sales organisation, shares the journey toward making strategic account planning a more consistent part of how sales teams work, with a clear focus on the most important accounts and an approach that connects strategy, people, process, and action.

In this webinar, you’ll hear how to:

• Focus on the critical enablement elements and keep the approach simple
• Connect account strategy with people, process, and action
• Create the conditions for ownership beyond the initial launch

Watch the recording for practical lessons from Endress+Hauser’s journey to turn an account planning methodology into sustainable sales practices across a large, decentralized organization.