Brief: Enabling Sales Teams Through the New Buyer's Journey
Sales performance improvement
What’s Inside
The buyer’s journey is no longer linear — it is dynamic. Effective sales professionals are keeping pace at every turn by using the right skills at the right time.In Richardson Sales Performance’s brief, Enabling Sales Teams through the New Buyer’s Journey, we break down the specific selling skills needed at each phase of the buying journey.
We look at:
- The three buying factors that influence the buyer’s journey
- The five phases of the buyer’s journey and how to address each
- The specific skills needed to take an opportunity from exploration to implementation
- The key coaching questions that enable the right selling behaviours at the right time
Resources You Might Be Interested In
Webinar Recording: Why Your Team Can't Sell AI (Yet)—and What to Do About It
Download a copy of our webinar where we provide a playbook to sell AI with confidence.
Video
Brochure: Cracking the Code in Practice - Building Teams that Lead in the AI Era
Download information about how Richardson helps sellers lead the AI sales to guide buyers with the clarity, confidence, and momentum needed to move the sale forward.
Brochure Download
Cracking the Code: Selling AI When No One Knows How to Buy It
Learn why selling AI takes a different approach than traditional sales tactics and what you can do to find success in the AI sales era.
White Paper
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
